G-SHOCK

Format: 4 minute branded film
In order to test one of their new watch products in extreme conditions, G-SHOCK approached FRIDAY to create a campaign highlighting the durability of the watch. One of the world’s most progressive young surfers – Leon Glatzer – travelled with a film crew deep inside the Arctic Circle to find waves and to surf in some of the coldest conditions possible. FRIDAY created the story and visuals, cast and managed the talent and then produced and distributed a short digital film and photo-story from the project.